SEO for Small Business: Boost Your Visibility

Welcome to our guide on SEO for small businesses. In today’s digital age, possessing a strong online presence is essential for success. Small organizations, particularly, can greatly take advantage of implementing effective SEO approaches to boost their visibility and reach their target audience. By optimizing their websites and content, small companies can improve their search engine rankings, drive organic traffic, and ultimately increase their customer base.

In this post, we shall explore the significance of best SEO services small business and how it could be a game-changer for their online visibility. We are going to discuss the impact of SEO, the difference between small business SEO and local SEO, and why it matters. We shall offer practical tips and techniques to aid small companies maximize their SEO efforts and stand out from your competition.

Primary Takeaways:

• Implementing SEO strategies can significantly improve the online visibility of small businesses.
• Small business SEO differs from local SEO, with unique considerations and approaches.
• SEO is a long term investment that can generate organic traffic and attract the best audience.
• Creating compelling and localized content is crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Knowing the Impact of SEO on Small Companies

In this section, we shall look into the thought of Small Business SEO and explore its impact on small businesses. SEO, which means Search Engine Optimization, plays an important role in improving online visibility and driving organic visitors to websites. By implementing effective SEO strategies, small organizations can grow their online presence and stand above competition.

What is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small organizations to boost their visibility on search engine listings like Google. It involves optimizing various facets of a website, such as content, keywords, meta tags, and backlinks, to position higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and Local SEO

While Small Business SEO targets boosting the online presence of small companies generally, Local SEO is much more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers within their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more emphasis on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Businesses

SEO has turned into a game-changer for small businesses, providing them with an inexpensive and efficient way to compete with larger organizations inside the digital landscape. Here are a few key reasons why SEO is vital for small businesses:

1. Increased Online Visibility: By implementing SEO strategies, small organizations can enhance their rankings on SERPs, driving more organic targeted traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small companies to focus on specific keywords and optimize their internet site to draw in the correct audience. This can help in driving relevant traffic that is certainly very likely to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing techniques, SEO delivers a cost-effective way for small organizations to advertise their products and services to a wider audience.
4. Long-term Growth: SEO is actually a long-term investment that will yield continuous outcomes for small businesses. By consistently improving their SEO efforts, small organizations can maintain and boost their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has got the potential to be a game-changer for small companies, providing them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small companies can obtain a edge against your competitors and thrive inside the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital age, using a strong online presence is vital for small organizations seeking to thrive. One powerful tool that may significantly enhance a small business’s local visibility is really a Google Business Profile.

A Google Business Profile is really a free listing that appears when individuals hunt for organizations on Google or Google Maps. It provides essential information about your business such as address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile may have a significant effect on attracting local customers. When individuals hunt for services or products in their area, having an optimized and updated profile increases the likelihood of your business being featured prominently inside the local search engine results. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile allows you to showcase your business inside a visually appealing way. You could add photos, videos, and post updates to engage with potential customers and provide them with a far more immersive experience.

Furthermore, customer reviews and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for your business. Positive reviews and high ratings can have more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is essential for small businesses seeking to increase their local visibility. By making the most of this free and powerful tool, small companies can improve their online presence, get more local customers, and ultimately boost their business.

Strategic Keyword Research for Targeted Outreach

To be able to maximize the visibility of small businesses online, strategic keyword research plays an important role. By identifying relevant keywords, organizations can make targeted outreach campaigns that attract the correct audience and drive organic traffic to their websites.

The whole process of strategic keyword research involves:

1. Understanding your target audience: Conduct consumer research and develop buyer personas to get insights to the preferences, needs, and pain points of your prospective customers.
2. Identifying industry-specific and location-specific keywords: Use keyword research tools to discover keywords which can be relevant to your business and location. These can include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities which will help you stick out within the search engine results.
4. Relevance and check volume: Prioritize keywords that have a superior search volume and they are highly relevant to your business. This will make certain you attract qualified traffic to your site.

After you have identified the appropriate keywords, it is possible to incorporate them in your website content, together with your headings, meta tags, page titles, and within the body of your text. By optimizing your content with these targeted keywords, you increase the chances of ranking higher in search engine results, making your business more visible to potential customers.

Advantages of Strategic Market And Keyword Research for Small Organizations
Higher search engine rankings
Rise in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the key factors in attracting and engaging your local audience is creating compelling and localized content. This really is crucial for SEO companies for small businesses seeking to establish a strong online presence and connect with their target market. By centering on topics that resonate along with your local audience and incorporating local events and activities into your content, you are able to effectively grab their attention and build a loyal following.

Identifying Topics That Resonate with Your Local Audience

To create compelling content that resonates along with your local audience, it’s important to understand their needs, interests, and preferences. Spend some time to research and identify topics which are related to your target market. Consider conducting surveys or interviews along with your existing customers to achieve understanding of their concerns, questions, and regions of interest. This will help tailor your site content to fulfill their expectations and offer valuable information that they find valuable and interesting.

Furthermore, staying up to date with local news, trends, and events can also help you identify topics that resonate with your local audience. By incorporating timely and relevant information into your content, you can position yourself as a trusted way to obtain information and establish your business as being a go-to authority inside your neighborhood.

Incorporating Local Events and Activities to your Content

Local events and activities play a substantial role in shaping the material of any community. By integrating these events to your content, you could make feelings of connection and relevance together with your local audience. Consider writing blog posts, creating videos, or sharing social media marketing updates that highlight upcoming local events and activities. This can not just demonstrate your involvement in the neighborhood but also provide valuable information and entertainment for the audience.

Additionally, consider partnering with local businesses, organizations, or influencers to co-create content that showcases local events and activities. This collaboration can help expand your reach and additional strengthen your relationship with the regional audience. It’s a win-win situation, as you provide valuable content to your audience while supporting and promoting local companies and initiatives.

Samples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go Over The Summer”
Video	“Exploring Local Festivals: Strategies for the Best Food and Fun”
Social Media Post	“Join us this weekend at the XYZ Farmers Industry for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, it is possible to begin a strong connection and foster engagement. This will assist your small business stick out and make a loyal subscriber base in your local community.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a more substantial audience, small businesses need to implement effective SEO tactics that will maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to ensure maximum visibility on search engines like google.

One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements like title tags, meta descriptions, and headers with targeted keywords, small companies can increase their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is optimized for both users and look engines can further enhance visibility.

Another important aspect is backlink building . Building a strong network of high-quality backlinks from reputable websites cannot only drive traffic to a small business’s website but in addition signal to look engines that the website is authoritative and trustworthy. This may result in improved visibility on SERPs.

As well as on-page optimization and backlink building, small organizations should consider other effective SEO tactics such as:

• Developing a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and ultizing descriptive alt text
• Utilizing social media marketing platforms to engage with audiences and drive targeted traffic to their internet site
• Implementing local SEO approaches to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to identify areas for improvement

By implementing these SEO tactics and staying updated with all the latest industry trends, small companies can improve their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to boost SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to boost website authority and visibility
User-Friendly Website Design	Developing a website which is simple to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Media Marketing Engagement	Using social media marketing platforms to interact with audiences and drive traffic to the site
Local SEO	Implementing strategies to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to track and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is vital for the prosperity of small organizations. One efficient way to achieve this is through strategic SEO strategies. By optimizing their online presence, small organizations can establish brand authority, improve brand visibility, and attract a loyal subscriber base.

SEO plays an important role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts inside their industry. This helps to construct trust and credibility, making customers more prone to choose their brand over competitors.

Improving brand visibility is another key advantage of implementing SEO strategies. By optimizing their site and content for search engine listings, small companies can increase their visibility on search engine results pages (SERPs). Which means that when prospective customers hunt for relevant keywords or phrases, the business’s website is more prone to appear in the top search engine rankings.

By appearing within the top search results, small organizations can attract organic traffic, generate leads, and improve their odds of converting visitors into customers. This increased visibility can also help to amplify brand awareness, as increasing numbers of people are in contact with the business’s name and offerings.

Additionally, SEO will help small companies attract a loyal client base. When companies consistently deliver valuable content and provide a seamless user experience, they generate positive associations making use of their brand. This enhances customer care and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal client base

Tailoring Your SEO Strategy for the Niche

On the planet of SEO, one size will not fit all. It is crucial for small organizations to tailor their SEO strategies to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and remain in front of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type has its own unique requirements and target audience. Customizing SEO approaches involves understanding the specific needs in the business and tailoring strategies accordingly. For example, a retail store may concentrate on local SEO and optimizing product listings, while something-based business may prioritize content marketing and testimonials.

By conducting thorough research and analysis of the target market, small organizations can uncover the most effective SEO tactics that resonate using their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to enhance Your SEO Game

One of the key steps in tailoring an SEO technique for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors inside the same industry, small businesses can gain valuable insights and identify areas for improvement.

Competitor analysis helps small businesses be aware of the keywords, content, and backlink profiles which are driving their competitors’ success. This info are able to be used to refine and grow their own SEO efforts. By learning from competitors’ successes and failures, small organizations can optimize their SEO strategies and obtain a competitive edge inside the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the success of small companies. Search engines like Google consider testimonials and social engagement as important ranking factors. By leveraging reviews and social proof effectively, small companies can significantly improve their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews work as a powerful form of social proof that can influence potential customers and check engines. Each time a small business features a high amount of positive reviews, it signals to search engines that this business is trusted and reputable. As a result, search engines may reward the business with higher search rankings, resulting in increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to improve their SEO efforts. Here are some strategies:

1. Encourage satisfied customers to depart reviews: Small organizations can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and have more customers.
2. Reply to reviews: Engaging with testimonials implies that the business values customer feedback and cares about customer satisfaction. Responding promptly and professionally could have a positive effect on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their site or social networking platforms. These testimonials function as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is important. Promptly resolving issues can help mitigate any potential negative effect on search rankings and brand reputation.

Final Thoughts

Leveraging reviews and social proof is a crucial component of an effective SEO strategy for small companies. By harnessing the effectiveness of positive reviews and effectively showcasing social proof, small companies can enhance their online visibility, get more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the strength of Local Keywords

So that you can optimize your small business’s online visibility, it’s essential to understand the strength of local keywords. Local keywords are keyphrases that are specific to a particular geographic location, enabling you to target prospective customers in the area. By incorporating these keywords into your website content, you are able to increase your odds of appearing in local search engine rankings and attracting relevant traffic.

When choosing local keywords, it’s vital that you consider the unique characteristics of your audience and your local market. This will help choose keywords that resonate along with your potential prospects and align with their search intent. By comprehending the specific terms and phrases that your particular local audience uses while searching for services or products like yours, you are able to optimize your articles to satisfy their needs and boost your website’s visibility in local search results.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords into your website’s metadata is an excellent approach to signal to search engines that the business is applicable to local searches. Metadata means the information that is baked into the code of your own web pages and is also not visible to visitors. By optimizing your metadata with local keywords, you are able to provide search engines with valuable details about your business’s location and improve the chances of you appearing in local search engine results.

For instance, you can include local keywords within your page titles, meta descriptions, and image alt tags. This can help search engines comprehend the context of your own content and hook it up to relevant local searches. When making your metadata, make sure you include compelling and relevant information that entices users to click your site in search results.

In addition to metadata, it’s vital that you incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly to your content, it is possible to enhance your website’s relevance for local searches and increase your chances of attracting local customers.

By localizing your SEO efforts through the use of geo-targeted keywords and integrating them effectively into your website’s metadata, it is possible to enhance your small business’s online visibility and attract local customers that are actively trying to find the goods and services you offer.

Image Optimization along with its Effect on SEO Performance

In terms of improving SEO performance for small organizations, image optimization plays an important role. Optimized images not just boost the appearance of a website but additionally bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly decrease the time it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are several techniques for optimizing images:

• Compressing images without compromising quality: By reducing the file size of images, businesses can ensure faster loading times without sacrificing visual appeal.
• Making use of the appropriate image file format: Choosing the right file format, like JPEG or PNG, based on the image content will help optimize loading speeds.
• Implementing lazy loading: This technique involves loading images only when they are visible on the user’s screen, further improving page load times.

By implementing these optimization techniques, small organizations can produce a better user experience and increase their website’s overall SEO performance.

Utilizing Alt Text and File Names to Boost SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engines comprehend the content but additionally improves accessibility for visually impaired users.

When crafting alt text, it is important to use relevant keywords that accurately describe the photo. This enables search engines to associate the photo with relevant search queries, improving the likelihood of higher rankings in image search engine results.

Along with alt text, optimizing file names is essential. When saving image files, small organizations should use descriptive file names that incorporate relevant keywords. This can help search engines like google understand the image’s content and improves the overall SEO performance.

By optimizing images through alt text and file names, small businesses can boost their online visibility and get more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the preferred technique for accessing the internet. As a small business, it is crucial to prioritize mobile responsiveness to supply user-friendly experiences for your audience. Furthermore it boost the overall usability of your website, it also has a direct effect on your SEO agency performance.

Mobile responsiveness refers to the ability of a website to adapt and display properly on different screen sizes and devices. It ensures that your site looks and processes seamlessly, regardless of whether it really is accessed on the computer, smartphone, or tablet.

When it comes to SEO, mobile responsiveness plays a substantial role in search engine rankings. Search engine listings, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more inclined to achieve greater rankings searching results, ultimately causing increased visibility and organic traffic.

Optimizing your website for mobile devices involves various factors. Firstly, you have to make sure that your website was created employing a responsive web design framework. This permits your internet site to automatically adjust and adapt its layout depending on the unit and screen size it is actually being viewed on. The information, images, and overall design should be optimized to fit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is yet another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is key on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features like collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, ultimately causing increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not just serving the evolving needs and preferences of your audience but in addition enhancing your SEO performance. With a lot more users depending on mobile devices to gain access to information, products, and services, providing a person-friendly mobile experience is important for the success and development of your small business.

As a Final Point

SEO is not only a brief-term fix for small companies; this is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small businesses can improve their online presence, get more targeted visitors, and ultimately enhance their revenue.

In terms of SEO, patience is vital. It will take time for search engines to recognize and rank websites based on their optimization efforts. However, the long term benefits associated with SEO make it an important tool for small business growth. It allows businesses to establish their brand authority, connect to their target market, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough niche research and implementing targeted outreach campaigns. By comprehending the needs and preferences of your own local audience, you could make compelling and localized content that resonates along with them. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing an individual-friendly experience and improving search engine rankings.

Remember, SEO will not be a one-time task; it takes ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, it is possible to refine your SEO strategy and remain in front of the competition. Having a solid SEO foundation, small businesses can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

Precisely what is Small Business SEO?

Small Business SEO refers to the procedure of optimizing a small business’s website and online presence to enhance its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics including keyword research, on-page optimization, and link building to attract more organic traffic and potential prospects.

What exactly is the distinction between Small Business SEO and Local SEO?

While Small Business SEO focuses on enhancing the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search engine results. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers in a specific geographical area.

Why is SEO a game title-changer for small businesses?

SEO is actually a game-changer for small organizations since it levels the playing field and allows them to compete with bigger brands. By implementing effective SEO strategies, small companies can increase their visibility, attract targeted organic traffic, and make brand authority within their industry. This can lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the significance of using a Google Business Profile for small organizations?

Having a Google Business Profile is vital for small organizations as it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and customer reviews. Optimizing this profile makes sure that small organizations appear in local search engine results making a positive impression on potential customers.

Just how can strategic market and keyword research benefit small organizations?

Strategic market and keyword research helps small companies identify probably the most relevant and valuable keywords for his or her industry, target audience, and business goals. Through the use of these keywords within their website content, blog posts, and other digital marketing efforts, small businesses can attract more organic traffic, enhance their search engine rankings, and improve their odds of converting visitors into customers.

How could small companies create compelling and localized content?

Small organizations can produce compelling and localized content by identifying topics that resonate with their local audience and incorporating local events and activities within their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique aspects of the neighborhood area inside their blog posts, articles, and social media marketing content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small organizations achieve greater rankings on search engine results pages and get more organic traffic.

How could small companies build brand awareness with SEO?

Small companies can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small businesses connect with their audience, increase brand recognition, and ultimately, boost their brand presence online.

Just how can small businesses tailor their SEO strategies for different business types?

Small businesses can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough consumer research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies can provide valuable insights for optimizing SEO efforts.

How can small organizations leverage reviews and social proof in SEO?

Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, responding to reviews to demonstrate engagement and trustworthiness, and showcasing these reviews on their website and other online platforms. Positive reviews and social proof not just boost search engine rankings but in addition instill trust in potential customers, resulting in increased conversions and business growth.

Why is localizing SEO efforts important for small businesses?

Localizing SEO efforts is very important for small organizations as it enables them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to deal with the unique needs and preferences from the local audience. By focusing on local SEO, small businesses can enhance their visibility and competitiveness within the local market.

So how exactly does image optimization impact SEO performance for small businesses?

Image optimization plays a significant role in improving SEO performance for small businesses. By optimizing images for webpages, like reducing file sizes and looking after appropriate dimensions, small businesses can improve website loading times, enhance user experience, and increase their chances of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Why is ensuring mobile responsiveness important for small business websites?

Ensuring mobile responsiveness for small business websites is vital because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small companies so it helps them attract and retain mobile users as prospective customers.